The Forbes Star Currency survey was sent to entertainment industry members globally asking them to use a provided scale in ranking 1,400-plus actors as individuals on a range of attributes regarding their participation in a film, including the actor's ability to attract significant financing to a project with their involvement; if their presence guarantees theatrical distribution; if they significantly drive theatrical box office performance; and if their involvement is an essential component in securing rights deals for revenue streams including DVD, pay/free TV, etc.
The survey's debut is Forbes' most recent entry in compiling data and analyzing the business of entertainment. Forbes conducted the survey Sept. 3, 2008, through Nov. 16, 2008, in conjunction with Erdos & Morgan, a New York-based independent research firm that advised Forbes on the survey, as well as handled the tabulation and ranking of the results. The results were converted into scores ranging from 0 to 10, with 10 being the top
"Hell begins on the day when God grants us a clear vision of all that we might have achieved, of all the gifts which we have wasted, of all that we might have done which we did not do" ~~Gian Carlo Menotti~~